The Psychology of Lasting Weight Loss

Constantly analysing your food choices, obsessing over what you ‘should’ and ‘shouldn’t’ eat, feeling frequent guilt about the food you consume...

It’s exhausting, isn’t it?

As a successful female entrepreneur with a thriving business to run, imagine the extra energy you’d have to pour into your empire if you were to: feel total freedom around food, fall in love with your body and feel glowing and overflowing with confidence in yourself.

Delicious news: you can.


I’m Karina Melvin.

A psychologist and specialist in the science of eating, and this is Artful Eating, the hub of education for busy business women like you who want to stop feeling guilt around food and body image, and fall back in love with eating, with yourself, and with what you see in the mirror.

So that finally…

  • Dining out with friends is fun and pleasurable

  • You enjoy cooking and nourishing your body

  • You never calorie-count again

  • Guilt around food is gone for good

  • You eat well and maintain balance even when you’re on the go

  • You radiate body confidence and make a bigger impact in the world


Lasting weight loss is not about what you eat, it’s about why and how you eat

Karina Melvin BSc. Psych., MSc. Clinical Psych.
Registered Practitioner APPI

Psychologist & Artful Eating Specialist

Even better news: this is not a diet.

There are no food restrictions, no eating plans, and absolutely no more information about what you should and shouldn’t be eating.

(Let’s face it, you’ve heard enough of all that, right?)

Because the thing is: no amount of new nutrition information can make you enjoy food or love your body. As it’s missing one vital ingredient: the mind.

And that’s what I’m here to help you master.

You can enjoy food, love your body and thrive with ease in your life and business, simply by changing your mindset. And I’m here to show you how. There are three delectable ways we can work together, so just pick your favourite:

1:1 Consultation | Online Self-Taught Programme | 90 Minute Kickstarter Session

Because yes, you can have your cake and eat it too.


I’m in love with my body again and my energy levels are fantastic! I’ve lost 30lbs so far and it really has been an enjoyable process. This is like no other diet I’ve tried. I can eat the food I love, I just now understand how to eat and I feel happy and healthy. I finally have found a comprehensive approach to food and my body that actually works. Artful eating has changed everything for me. Now I am happy with my body and with food, my diet is not what I think of every minute and I don’t constantly feel guilty about food. I have instilled in my life lasting methods and habits for eating healthy, delicious meals that the whole family enjoy!

Deirdre - Bordeaux, France

The cognitive hypnosis audios are so amazing despite, being highly skeptical that they would actually work. I felt totally ‘different’ after the audios- I could see myself resisting processed food and feeling satisfied pushing away the plate or with small portions. The audios taught me how to set my goals and stick to them, but mostly I learned that I could lose weight by focusing on the way I thought about eating, without much detailed day to day thinking: it was quite easy when I got going! I learned that this is a whole new approach to eating. Truly amazing, as this has changed my life! I have lost 6kg (13lbs) so far and I feel more energetic. I wish I had discovered Artful Eating years ago, as I feel I now have an approach to food which is sustainable for LIFE!

Charles - London, UK

As seen and featured on

  • dublin_city_fm
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  • irish_examiner
  • irish_independent
  • psych_central
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